Annual A&D Trend Forecasting
A DEI-focused trend report concerning post-COVID cultural shifts in the workplace and their impact on the A&D community.
Deliverables
Trend Forecasting
Market Strategy
Market Deployment
Niche DEI Impact and Analysis
Reporting
Fundraising Tools
Client
Tarkett North America
Creative
Photography
Publication Design
Social Media and Scalable Advertising
Integrated Marketing
This publication/campaign focused on five cultural shifts that trend forecasters found to be impactful on workplace culture, which influenced Tarkett North America’s DEI-centric product development in support of their ESG mission. Used as a fundraising tool and A&D Think Tank piece, Altered States gave context to design, DEI, sustainability, product manufacturing and production through the lens of meeting evolving consumer needs in a post-COVID economy.
