Katie Obrecht | Knockout Fractional CMO
Brand, Creative & Commercial Practice
KNOCKOUT. Marketing that hits hard.
As a Fractional CMO, I bring senior marketing leadership and hands-on creative direction to growing companies on a contractual, embedded basis, giving clients executive-caliber strategy without the cost or commitment of a full-time hire. With 25+ years of commercial marketing, brand strategy, and go-to-market experience, I pair strategic leadership with full-service creative, digital, and operational execution.
The Why
I figure out what your business actually needs to grow. Not a generic playbook, but a real plan based on your customers, your market, and your budget. You get a clear marketing roadmap instead of guessing what to try next.
The How
I make that possible by stepping in as a dedicated, senior-level marketing partner — combining strategy, creative direction, and hands-on execution so every decision ladders up to a single, coherent plan instead of scattered efforts from disconnected vendors.
The Process
-
![A woman with glasses smiling on a phone call at a desk with a laptop, notebooks, and pens in a modern office with a chalkboard wall in the background and a bicycle on the wall.]()
01
Discovery Call
A no pressure conversation about your business, goals, and where marketing needs to catch up. -
![Young man standing and presenting to a group of seated young adults in a modern office with brick wall, glass wall, and a whiteboard with sticky notes.]()
02
Scope and Proposal
A tailored engagement with clear deliverables and cadence, sized to your business. -
![Two young professionals, a woman with short dark hair and glasses, and a man with short dark hair, glasses, and a yellow sweater, working together at a desk in an office. The woman is holding a pen and the man is looking at the laptop screen. The background features a chalkboard wall with business diagrams and light bulbs hanging from the ceiling.]()
03
Onboarding and Immersion
Fast, embedded ramp up: reviewing your marketing, brand, and data, and identifying quick wins. -
![A wall chart with multiple yellow sticky notes and colored labels. The notes contain handwritten text about group activities and problem solving.]()
04
Strategy and Execution
Hands on roadmap building, creative execution, and reporting in business terms. -
![A group of five people sitting around a wooden table, looking at various charts and graphs, discussing data and analysis.]()
05
Ongoing Partnership
Engagements that flex and scale as your business grows.
Hard-hitting marketing starts here.
That's Knockout — executive marketing leadership, delivered flexibly, so your business gets the strategy and firepower of a full-time CMO without the full-time cost. Download a Discovery Guide first, then reach out when you feel comfy to start a conversation.
Services
Marketing Strategy
Go-to-market planning, positioning, and messaging built around real commercial opportunity — not just brand exercises.
Analytics & Performance
Marketing technology roadmap and automation/AI adoption; performance reporting tied to business outcomes; cross-functional data integration; KPI dashboard design.
Digital Performance Marketing
SEO, paid media, social, email, and analytics — with tracking and reporting infrastructure that connects activity to results.
Financial Management
Marketing budgeting, P&L ownership, KPI/ROMI dashboarding, and operational systems built to scale.
Brand & Creative Direction
Print and digital creative, brand identity, and messaging consistency across every channel and touchpoint.
Leadership & Execution
Hiring, managing, and mentoring marketing talent, plus oversight of agencies and freelance partners.
Let’s Talk Pricing
Every engagement is built around what your business actually needs, not a fixed package, so pricing is built specifically for you rather than pulled from a rate card. After a discovery call, you'll get a tailored proposal with clear deliverables and investment, sized to your goals and budget - never a one-size-fits-all number.
Q&A
-
I work with growing businesses, typically somewhere between $2M and $15M in annual revenue, who need senior marketing leadership but aren't ready for a full time executive hire. That said, my background includes leading marketing for Fortune 500 brands, so you're getting that same level of strategic thinking, just sized and priced for where your business actually is right now.
-
I’ve worked with clients in architecture and interior design, advertising and communication, construction, FF&E, food & beverage, hospitality, retail, workplace, luxury sporting, commercial and residential flooring, SaaS, healthcare products, technology, publication, travel agencies, and more!
-
I’m seasoned in marketing for B2B and B2C, oftentimes having clients who market to both business and consumer audiences through their product and service lines in corporate and residential sectors. Direct to consumer and e-com sell-through is an extension of this capability.
-
Most clients require a combination of print and digital marketing deliverables tailored to their industry and customer base. I create holistic marketing programs that combine measurable multi-channel solutions for a tailored strategy specific to the client’s desired outcomes and budget.
-
KPI and ROMI dashboards are developed, tested and deployed for every client, and are based off of goals and wins outlined in our initial discovery meeting. Typical analytics from social and digital reporting, plus customer response to print campaigns and sales drivers commonly make up dashboard trackables.
Knockout
Case Studies
Notable Clients American Advertising Federation Atlanta, AmericasMart, The Arthur Blank Foundation, Braun, CARMAX, Chick-fil-A, Delta Airlines, Fernbank Museum of Natural History, Formula One Miami, Georgia Power, LightFair, Home Depot, Mannington Commercial, Material Bank, Microban, Mohawk Group, NeoCon, Oral-B, Perillo Tours, PUR, Talenti Gelato, Tarkett North America, Total Wine & More, Vicks, Yahoo!
