Katie Obrecht | Fractional CMO
Brand, Creative & Commercial Marketing
KNOCKOUT. Marketing that hits hard.
As a Fractional CMO, I bring senior marketing leadership and hands-on creative direction to growing companies on a contractual, embedded basis, giving clients executive-caliber strategy without the cost or commitment of a full-time hire. With 25+ years of commercial marketing, brand strategy, and go-to-market experience, I pair strategic leadership with full-service creative, digital, and operational execution.
The Why
I believe small and growing businesses deserve to compete like the big guys — with real marketing leadership steering the ship, not just tools, tactics, and guesswork stacked on top of each other.
I figure out what your business actually needs to grow. Not a generic playbook, but a real plan based on your customers, your market, and your budget. You get a clear marketing roadmap instead of guessing what to try next.
The How
I make that possible by stepping in as a dedicated, senior-level marketing partner — combining strategy, creative direction, and hands-on execution under one roof, so every decision ladders up to a single, coherent plan instead of scattered efforts from disconnected vendors.
I work collaboratively with your leadership, staff, creative agencies, media professionals, and vendors to develop tailored, strategic marketing solutions that have the highest ROMI possible while maintaining mission trajectory, brand cohesion and market position.
The Process
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We start with a conversation — no pitch, no pressure. I'll learn about your business, your goals, and where marketing is falling short, so we can figure out together whether it's the right fit.
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Based on that conversation, I'll put together a tailored engagement — clear scope, deliverables, and cadence, sized to what your business actually needs right now.
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![Two young professionals, a woman with short dark hair and glasses, and a man with short dark hair, glasses, and a yellow sweater, working together at a desk in an office. The woman is holding a pen and the man is looking at the laptop screen. The background features a chalkboard wall with business diagrams and light bulbs hanging from the ceiling.]()
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Once we're aligned, I get embedded fast: reviewing your current marketing, brand, and data, meeting your team, and identifying quick wins alongside the longer-term strategy.
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From there, it's hands-on — building the roadmap, driving creative and campaign execution, and reporting results back in business terms, not just marketing metrics.
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Engagements are built to flex as your business grows — scaling up, shifting focus, or evolving scope as priorities change, with a senior marketing leader in your corner the whole way.
Hard-hitting marketing starts here.
That's Knockout Fractional CMO Services — executive marketing leadership, delivered flexibly, so your business gets the strategy and firepower of a full-time CMO without the full-time cost. When you’re ready, reach out to start a conversation.
Service Snapshot
Go-to-market planning, positioning, and messaging built around real commercial opportunity — not just brand exercises.
Print and digital creative, brand identity, and messaging consistency across every channel and touchpoint.
SEO, paid media, social, email, and analytics — with tracking and reporting infrastructure that connects activity to results.
Marketing technology roadmap and automation/AI adoption; performance reporting tied to business outcomes; cross-functional data integration; KPI dashboard design.
Hiring, managing, and mentoring marketing talent, plus oversight of agencies and freelance partners.
Marketing budgeting, P&L ownership, KPI/ROMI dashboarding, and operational systems built to scale.
Service Areas and Market Sectors
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I’ve worked with clients in architecture and interior design, advertising and communication, construction, FF&E, food & beverage, hospitality, retail, workplace, luxury sporting, commercial and residential flooring, SaaS, healthcare products, technology, publication, travel agencies, and more!
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I’m seasoned in marketing for B2B and B2C, oftentimes having clients who market to both business and consumer audiences through their product and service lines in corporate and residential sectors. Direct to consumer and e-com sell-through is an extension of this capability.
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Most clients require a combination of print and digital marketing deliverables tailored to their industry and customer base. I create holistic marketing programs that combine measurable multi-channel solutions for a tailored strategy specific to the client’s desired outcomes.
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KPI and ROMI dashboards are developed, tested and deployed for every client, and are based off of goals and wins outlined in our initial discovery meeting. Typical analytics from social and digital reporting, plus customer response to print campaigns and sales drivers commonly make up dashboard trackables.
Creative Case Studies
Notable Clients American Advertising Federation Atlanta, AmericasMart, The Arthur Blank Foundation, Braun, CARMAX, Chick-fil-A, Delta Airlines, Fernbank Museum of Natural History, Formula One Miami, Georgia Power, LightFair, Home Depot, Mannington Commercial, Material Bank, Microban, Mohawk Group, NeoCon, Oral-B, Perillo Tours, PUR, Southern Company, Talenti Gelato, Tarkett North America, Total Wine & More, Vicks, Yahoo!
