Event Marketing
AAF Atlanta’s largest annual non-profit fundraiser with $100K spend for its one-night award show, held in 2023 at Fernbank Museum of Natural History.
Client
American Advertising Federation
Creative
Theme Design
Engagement Strategy
Email, Social, Direct Mail
Interactive Development
Videography
Deliverables
Event Planning
Fundraising
Ticketing
Talent Booking
Judging
Contract Negotiation
Market Communication
Creative Direction
Budgeting / P&L
ROMI Reporting
Responsible for the fundraising, event planning, communications, ticketing, judging, contract negotiation, talent booking and artistic direction of the American Advertising Awards, Atlanta. Netting $35K during its four-hour gala event, 2023’s revenue increased 15% YOY (150% since 2020) thanks to attendance surge, donor support, and in-kind sponsorships leveraged through a tailored marketing campaign and strategic relationship building.
