Sales Team Enablement
A Denver-based international sales meeting in need of marketing that incentivizes attendees to complete ESG and DEI training relevant to sustainable product manufacturing.
Client
Mannington Commercial
Creative
Theme Naming
Theme Branding
Copywriting
Email, Social, Print, Web
Deliverables
Event Planning and Execution
Vendor Coordination
Integrated Marketing
AV Facilitation and
Run of Show
Programming
Internal ROI Tracking
Engaging event marketing and incentivized learning resulted in a 99% program completion of sales force attendee training, which sparked the most lucrative annual sales numbers of sustainable product the company has produced to date. This highlights the correlation between a well educated DEI/eco-savvy sales force and the uptick in corresponding consumer product specifications.
