Food Truck Brand
GTM Strategy
A food truck needing brand definition apart from its restaurant’s static location and operational guidance for a more fluid model.
Client
Craft Smokehouse
Creative
Identity Design
Engagement Strategy
Email, Social, Print, Web
Illustration
Deliverables
Go-To-Market Strategy
Program Development and Implementation
Integrated Marketing
Event Planning
Team Leadership
Reporting
Responsible for the brand alignment, implementation, strategic market deployment and success tracking of this mobile restaurant property. Utilizing unique social and on-ground engagement strategies – including pop-up event coordination, incentivized social media engagement, and live-streaming – the food truck met and exceeded ROI goals within the first 8 months of activation and balanced their static restaurant overhead by supplementing income with their mobile extension.
