Corporate Rebrand and GTM Strategy
A national commercial millwork and casework corporation needed soup-to-nuts rebrand and marketing plan for the first time in their 35+ year history.
Client
CSU Industries
Creative
Identity Suite Development
Engagement Strategy
Email, Social, Print, Web
Photography
Deliverables
Client Relationship Building
Program Development and Implementation
Integrated Marketing
Event Planning
P&L Budgeting
Team Leadership
ROI and KPI Reporting
Responsible for the strategic program development, relationship building, and market implementation of a North American custom commercial millwork corporation where the manufacturer underwent an agency-driven rebrand supported by internal design teams. Through a robust marketing strategy targeting the front of house expansion of their current client base, CSU Industries is poised to double their annual net income from 2026 to 2027.
