Brewery Brand Alignment Prospectus
Craft beer micro-brewery and taproom looking to unify their brand under a common visual aesthetic and messaging system.
Client
Micro-Brewery (Redacted)
Pitched Creative
Packaging Design
Engagement Strategy
Email, Social, Print, Web
Pitched Deliverables
Go-To-Market Strategy
Program Development and Implementation
Integrated Marketing
ROMI Reporting
Pitched a comprehensive brand development, alignment, implementation, strategic marketing deployment, initial illustrative development and concept packaging for this micro-brewery and tap room. While the client ended up not utilizing services to create a unified product packaging strategy, the pitched direction went on to win multiple awards for design and advertising strategy, most notably a GOLD Addy Award and AIGA Judge’s Pick BIS Award.
