Branded Showroom
Mannington Commercial’s NeoCon Showroom, formerly housed in suite 1039 of Chicago’s TheMART.
Client
Mannington Commercial
Creative
Showroom Design
Engagement Strategy
Email, Social, Direct Mail
Experience Design
Deliverables
Event Construction and Execution
Contract Negotiation
Communication
Direction
Budgeting / P&L
Reporting
Team Leadership
Responsible for the design, facilitating demo and construction, holistic marketing, immersive virtual engagement opportunities, and product showcasing of Mannington Commercial’s NeoCon showrooms, spanning 2018-2023. In that time, traffic has doubled, ROI goals have been met or exceeded, engagement has flourished, and sales have soared following product launches during and post-NeoCon. Mannington has since moved their showroom to a permanent location in Fulton Market and participates in Design Days.
